ADGA or the Australian Graphic Designers Association is an organisation that was founded in 1988. It is an organisation for professional Graphic Designers and it's goal is to create relationships/networks with people within the profession and to provide information to its customers and the business community.
ADGA also manage exhibitions, awards, seminars and professional development for its' members which currently stands at 2,600 people.
AGDA is a leading member of the International Council of Graphic Design Organisations.
AGDA has a code of ethics. These are titled....
- Members responsibilities when working outside Australia
- Members responsibilities when working with the community
- Members responsibilities to the client
- Members responsibilities to other designers
- Commissions
- Fees
- Competitions
- Self promotion and publicity
These code of ethics are to establish "fair play". It is designed to protect designer and clients from unethical business practices.
The AGDA's mission is to improve excellence in graphic design by....
- Encouraging and assisting students and designers in further developing their skills professionally
- Provide feedback to educators on expectations to graduates
- Assisting buyers and users by distinguishing levels of quality in design
- Improve partnerships
- Educate the public in what is good design
The website address is....
This brochure is to be informative. So I have tried to layout my brochure so that it is not visually boring and that someone WILL pick it up for a read. I have chosen a bit of a shock tactic in the front of a small child handling a prescribed medication bottle (which has the label facing to keep out of reach of children) so that the reader will take notice. I have also added a colourful pie chart as most people are visual in relation to reading and remembering statistical information. I kept the brochure blue to be inline with the company logo colour.
This is my menu design for an Italian restaurant. I wanted it to look a bit classy so I used a lot of browns in my menu. I designed a different menu with a marble look but the colours printed out horribly so I had to change plan. The logo is basic and the picture which I have also watermarked in the background is a vector image of Michealangelo's, David. I ran into some trouble originally with this image as it became terribly pixelated so I had to vectorize it.
This was a hard one. I tried to make this look good as well as being educational. I tried all sorts of things to represent states and I decided to go with floral and animal state emblems. I named each item as well as wrote out the state name in full and the capital cities of Australia. I left the background white as I felt that if I put a colour there it would take the focus off the map. I added the boat and fish to give balance to this design as I put the Australian flower up with the title of the map. The Title font is Rockwell Extra Bold. I feel that this gave it an official look while the rest of the font on the map is Tekton Pro. A less serious font.
I tried to keep this conservative and serious by using Cochin - most of the font is 11pt. And I have used it in three ways throughout the booklet being either point size or bold italic. With the images in the background I changed the hue and I decided in the two page spreads that one image should go across the two. The start of the booklet is about the War Memorial and the Wars that Australia has been involved in and the last part is how we remember the people who fought for our country.
