Children's book and A3 spread

Above is my A3 spread about something controversial.  I chose to paint a dark alley to give that sneaky feel.  My story is about 'abortion' and the negative side about it.  I wanted to make the scene sneaky and shameful.  I think the use of the colors in the heading and sub heading gives a death feel with the combination of the grey and dark background.

Children's book - Tuesday 20 May

This project we had to paint two items.  One was our cartoons we had to design - and set them up for a children's book and the second was a dark and gloomy background for something controversial.

Above is my cartoon who is based on Wally the Wattle.  My kids book is an Australian Environmental book that has behavioral lessons.  Hence the story about the naughty fox bullying the nocturnal animals.  I thought it was safer than to say than he fox was eating them which is a little more of a realistic outcome in the real world. (Don't want to give the kids nightmares).

Shimmer Toothpaste

OK, I can admit I struggled with this one. Not sure I would buy toothpaste with a logo like this but I would know straight away what it is for. I had a picture in my mind what I wanted this to look like, but the outcome hasn't been desirable. I think this would be OK for kids toothpaste and maybe with some bright colours.

Silent Rage

This logo is for a heavy metail music store. I went with a softer grey and red instead of a definate black and strong red to give the SILENT feel to it. The font I used is 'cracked', as it has a heavy metal look to it (well I think anyway) and the red brush stroke in the background is to represent destruction. Not sure if I got the message across. Would like some feedback off anyone.

Kameron Interactive

With the use of black and green I wanted to give the logo a look from the "Matrix" movie. The 'Ki' has a Japanese look - Matrix fight scenes, and the name of "Kameron Interactive" a more computerised font. I think this a very modern logo.

Arachnid

Here is my logo for a gothic jewellery store. I thought about using a spider and decided to just go with the web and intergrate the A. I really like this design and think it has a gothic look but also a slight formal look with the use of the font.

Andriod Computers

I like again the hand drawn look to this. It is a little childlike in appearance. The font I used is "Letter Gothic Std". I thought it gave a computer font look to it but soft around the edges like the image I drew. The image is a bit like something out of the Jetsons.

Blue Valley Wines

I tried to keep this fairly simple and I like the effect of the image by using the brush tool to give the wine glass and the valley inside to have a hand drawn effect. The font I used is "Perpetua Titling MT". I made the valley inside the glass blue as I wanted it to stick out from the wine glass drawing and of course being able to use BLUE. I think this would look great on corporate stationery and with the use of limited colours it would be cost effective.

Smith & Associates Law Firm

The font I used for the title is 'Charlemagne Std Bold'. I think it gaves the company a serious and official look. The quill image I put in as for most law firms the image people come up with is either a scale - representing justice or books. The reasoning behind putting in a quill..... the pen is mighter than the sword - justice can also come from written evidence .

Slippery Sex Shop

This font has been hand made. I wanted to have a sleek and smooth appearance and not a tacky image which most sex shop images have. I am not particulary happy with the "S" as it is not quite as smooth and rounded as I would like it to be but it is as close as I can get it. Hopefully over time I will be able to perfect this with practice.

GPS System - Assess 1

MAPSAT GPS NAV SYSTEM



LOGO
The idea of my logo has come from research into other navigational systems. Seeing that it is pretty much a luxury item for the mad techi, gadget type person I used the Freshbot font, a computer/techinical looking font for the name.
Mapsat is the name of my navsystem and is short for a satellite maping system. The linesthrough the logo is the longitude and latitude lines. And the cordinates I have used is the actual location of Temora – where the system was designed of course.
COLOURS
The colours I used on the box were chosen because through my research into maping/travel direction and street directories on the web, the common colour is green. Therefore, I chose a lime green with the white to give it a fresh look.
BOX DESIGN
The idea of my box has come from an old archive box I had from my old job. I liked the design of it as it is very sturdy and solid. I also liked the idea of having a box that did not require any glue or tape to keep it together (which makes it a bit greener). I measured the original archive box and then halfed the size to scale. YES, I did measure all of it and I redrew the lot. The only thing I would change is the GSM of the board to make it stronger.
MAGAZINE AD and CONCEPT
The mag ad concept was actually from experience. An interesting trip to Sydney with some family, where no map was used and we were all a bit frazzled when we finally arrived at our destination TWO HOURS late. The drivers comment was “It’s OK, we just took the scenic route”.
Last Christmas a nav system was given to the family and the passegers have commented how easy it was to get everywhere now. YAY everyone happy.
In the use of the emotion empathy, I chose to draw two people in a car showing the frustration people feel, when they get lost. (Most people can empathise with this situation). And the positive outcome you can have by purchasing the MAPSAT. The bottom image is to give a happy image that people will arrive at their destination hassle free.

Business Card Design - Typography

As well as designing a logo and business card for a florist we also had to design a FUNKY business card. As you can see I completed two. The business cards with the multiple roses I don't particulary like due to the information is being lost from the pattern in the background (does tend to look like some bad PJs). The three roses overlaid in the background I like more, as the information is what hits you first, which is what the function of a business card is supposed to do and the rose logo is still apparent. I used an orange background as I think it complimented the hotpink of the petals and the lime green stem. I think this design would suit a modern type florist.

Forever Florists

Today we designed a business card in Typography. We first had to make a logo for a florist called "Forever Florist" and then we had to intergrate the logo onto a business card with details. Here is my work.....